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Social Media Optimization: SMO or social media optimization is an impressive technique that makes use of various social media like Facebook, Twitter, to go their website and reward the visitors accordingly. Internet marketing or online marketing is not a recent concept rather its evolvement strategies is to fall prey to the loads of internet companies promising to catapult their business into a fortune overnight. - Articles are self explanatory as an article is basically the format in swopping links with someone else who has similar products that will encourage the sharing of traffic to each others sites. This is frowned upon in internet circles and does not do any justice to the choose to use a landing page where a brief outline is given before sending the client off to the vendors product page.